By Sara Newmark
(Sustainability Director, New Chapter)
New Chapter® has been working toward an organic, sustainable world since our inception in 1982. Our guiding principles include advancing the organic mission and nourishing the body with the natural intelligence of whole food. New Chapter believes the natural purity of organic ingredients is better for people and better for the environment. That’s why many New Chapter vitamin, mineral, and herbal supplements are made with organic vegetables and herbs. New Chapter has also long been committed to avoiding genetically modified organisms (GMOs). In fact, New Chapter was the very first vitamin and supplement company to be Non-GMO Project verified.
New Chapter® believes the most appropriate way to deliver nutrients for your body to use is through the infinite complexity of whole food. They ferment vitamins, minerals, and herbs in a matrix of organic fruits and vegetables and live probiotics. The fermented nutrients are transformed into whole-food complexes for your body’s benefit. In fact, New Chapter takes a whole-food approach to every formulation, whether it’s whole-food complexed multivitamins, whole fish oil, whole-food plant-based calcium, or whole herbs and herbal extracts. Discover the New Chapter difference—nourishment and health sourced from the Earth’s most beneficial whole ingredients. Just as Nature intended.
Avoiding genetically modified organisms (GMOs) whenever possible is also a very big deal to New Chapter because the impact of genetically modified foods is unknown. We’ve long been committed to sourcing practices to assure GMO avoidance. We are a company that believes in the wisdom of nature, that nature got it right the first time. We also believe in transparency in labeling, that all consumers have the right to know what’s in their food. The majority of our products have already been granted verified status by the Non-GMO Project. They were the first and only vitamin and supplement company to achieve this extraordinary depth of verification and are proud of their continuing mission as leading advocate of the Non-GMO movement.