By A.C. Gallo, Whole Foods Market
It’s been a year since Whole Foods Market pledged to label products in our stores by 2018 so our customers can tell whether they contain GMOs (genetically modified organisms). In the last 12 months, we’ve made a lot of progress towards our goal of total GMO transparency and I’m excited to share that with you here.
Note: This blog post originally appeared on March 7, 2014, in The Whole Story, the official Whole Foods Market® blog.
There is a lot of work going on behind the scenes to implement a change of this magnitude. To get started, we first had to decide what standards we would put in place to track GMO transparency. Third-party verification is important for any non-GMO claims, so we’ve taken a strong stand: If a product in our stores is labeled non-GMO, it must be either:
That’s it. We are serious about the claims made on the products you buy.
With the standard in place, our supplier partners were able to leap in with amazing work on product innovations, updates and changes. We’re finding more and more food producers becoming interested in making the transition to going certified organic, non-GMO or both. Since we announced our GMO transparency goal last year, the Non-GMO Project has enrolled more than 10,000 products and verified 4,622 products, representing 1,500 different brands.
Right now, we have more than 6,000 products represented by more than 500 brands that are sourced non-GMO. And of our own 365 Everyday Value® line of products, more than two-thirds are either certified organic, Non-GMO Project Verified, or both, which is a ten percent increase since our announcement a year ago. And we are making progress in our prepared foods too. For example, we only use Non-GMO Project Verified canola oil in foods prepared in our kitchens. Buyers for each department in our stores are examining the products we carry and how they can continue to move towards meeting our 2018 deadline.
And we are going beyond finished packaged products with a focus on meat, dairy, eggs and fish. To be labeled as non-GMO or organic, animals providing these products must be fed Non-GMO or organic feed. We are working within the farming and aquaculture industries to explore new sources of non-GMO and organic feed. In turn, this has encouraged some farmers to transition to growing Non-GMO and organic crops. By 2018 we should have a good selection of non-GMO fed animal products and are still deciding how we will label products from animals that have eaten GMO feed.
A few other areas have complicated issues to resolve around GMO transparency and we’ll keep you informed about our progress as we move forward. For example, many supplements are synthesized from GMO corn and soy. After examining this area and consulting with our suppliers, we realize that it will take the industry time to develop non-GMO sources. While they do that work, we are addressing how to label these products so they will be transparent for our customers.
Beer, wine and cheese will also need special consideration, since the use of genetically modified enzymes is fairly common when making these products. Also, federal alcohol labeling laws may not allow GMO labels. Given that hurdle, we are looking at other labeling methods such as shelf signage as a way to identify those products that may contain GMO enzymes.
We’ll continue to keep you updated on our march toward GMO transparency. Learn more at GMO – Your Right to Know. Thanks for your interest, concern and support. All of us — Whole Foods Market customers, suppliers and team members — are focused on the end goal: total GMO transparency.