GE Labeling and Food Prices
Despite common industry concerns, there’s no evidence that requiring food manufacturers to label products that contain genetically engineered (GE) ingredients will increase food prices at the supermarket. According to a new study conducted by recognized food-marketing expert Kai Robertson, changes to a food manufacturer’s product labels have not been found to affect the prices paid by shoppers.
Key findings in the study include the following:
- Supermarket prices are set by several factors: shopper demographics, brand competition, and store characteristics.
- Food processors regularly make changes to the labels of their products to meet changing consumer demand or for other marketing or regulatory reasons. Ben & Jerry’s co-founder Jerry Greenfield confirms: “It’s a normal course of business to be going through changes on your labels.”
- As part of their innovation cycle, food companies often redesign and relaunch products, adding ‘new’ attributes to existing products such as different flavors and new ingredients.
- Brands typically do not order more than a year’s worth of inventory of packaging at at a time because they frequently update the label information for marketing reason.
In sum, Just Label It concludes that proposals to change labels of GE food will not affect retail prices paid by shoppers.
Click here to see a full copy of the study.